Data Categories
Various
| Data product | Description | Data supplier |
|---|---|---|
| Motion data | Movement data based on mobile phone information | Telecommunications company |
| Status data of vehicles (e.g. broken down vehicle) | German car manufacturer | |
| Driving speed | Dynamic or near-real-time data. Coverage of all of Europe and parts of South and North America. | Sensor Developer |
| Origin-Destination Analyses | Management consultancy | |
| Vehicle identification | Master data and equipment codes | German car manufacturer |
| Master data | Make, model, engine, transmission, colour | German car manufacturer |
| Parts information | General parts information, glass parts, ADAS equipment, pictures, vehicle emissions (WLTP) | German car manufacturer |
| Sales prices | German car manufacturer | |
| Warranty plans | German Automobile Manufacturer | |
| Vehicle connectivity | Connected, connected, functions on demand | German car manufacturer |
| Origin-Destination Analyses | Movement data based on mobile phone information | Telecommunications company |
| Bundled E-Scooter data Switzerland | Dynamic data on the locations and availability of e-scooters in Switzerland, available in a bundled way. Other providers will follow, available in various formats via the MobiData BW API. | Public sector |
| Bundled eco-counter bike counting data Baden-Württemberg | Data from the current Eco-Counter bike counters in Baden-Württemberg. The bike counting data is retrieved via the Eco Visio domain and the API store of EcoCounter and converted into various output formats. Included are historical (since 2013) and current (within 7 days) bike count data updated hourly, various formats (CSV, JSON and EXCEL). | Public sector |
| Mobile-based OD matrices for Germany | Origin-destination matrices of total passenger traffic, based on a 500x500m grid, respectively on zip code level for Germany. The representation includes an average working day, as well as Saturday and Sunday for representative weeks in fall 2022 and spring 2023. In addition to the OD-matrices, an image of the daily population (visitors and residents) is presented in the aforementioned geographic resolution and enhanced with additional attributes such as socio-demographics (age and gender), as well as nationality. The matrices are delivered as csv files. The zoning of the study area, as well as the analysis period can be modified on request according to the requirements. | Data provider |
| Shopping center/Retail analytics | Retail Analytics offer comprehensive data insights across specific areas in Germany (shopping centers, pedestian zones, outlets etc). This key information aids retail businesses in understanding customer preferences, devising store expansion plans, conducting competitor analysis, and enhancing overall operational efficiency. | Telecommunications company |
| POI near realtime | Near-real-time Point of Interest (POI) analytics deliver detailed insights on various locations across Germany with minimal delay. Businesses can leverage such analytics to observe immediate visitation behaviors. These kind of datasets can be used for DOOH, traffic- and visitoranalytics. | Telecommunications company |
| Forecast Data Day-Ahead PV | Electricity forecast data for day-ahead photovoltaic (PV) production in Germany on a 15-min time resolution and per German postal code areas. Updates are available twice a day. Reduction to 1-hour resolution and other regions is possible, as well as updating up to 96 times per day based on recent weather information for the next hours. Forecast data assets may be adapted to specific application needs including further renewable generation with data consumers on demand. | Research institute |
| B2B Address data - Bus companies | Marketing addresses, contact persons and additional company information of bus companies Germany and Austria | Specialist publisher Logistics and Transport |
| B2B Address data - Transport and logistics | Marketing addresses, contact persons and additional company information of transport companies, shipping companies, carriers, couriers etc. | Specialist publisher Logistics and Transport |
| B2B Address data - Taxi sector | Marketing addresses, contact persons and additional company information of taxi companies and Taxicab centers | Specialist publisher Logistics and Transport |
| B2B Address data - Fleet size | Marketing addresses, according to fleet sizes car, truck, bus and desired industries | Specialist publisher Logistics and Transport |
| B2B News- and corporate publishing | B2B news, specialist information and contractes publications digital and print on transport, logistics, automotive, passenger transport, commercial vehicle workshops, etc. | Specialist publisher Logistics and Transport |
| Search Volume (absolute) | Search volume indicates the number of search queries for specific search terms in a search engine such as Google within a given timeframe. Analysis of search data lets you identify market trends early, measure your brand strength and the success of your advertising activities, and more. Availability: Daily, over time. | Management consultancy |
| Share of Search | Share of search (SoS) measures brand or sub-brand visibility within organic search results. It allows brands to benchmark the percentage of relevant searches they feature in. Share of search is a reliable indicator and predictor of market share (Up to daily granularity). SoS also helps to understand category development, products, campaign activation impact and identify new levers for brand growth. Availability: Daily, over time. | Management consultancy |
| Search Data (China) | You can also analyze search data from the leading Chinese search platform Baidu. We are fully compliant with current Chinese laws on personal data protection. Availability: Daily, over time. | Management consultancy |
| Chinese Social Listening Data | This data provides easy access to the hard-to-reach Chinese market and consumers. Analyze social listening data from all relevant Chinese social media platforms and news portals. We are fully compliant with current Chinese laws on personal data protection. Availability: Daily, over time. | Management consultancy |
| Trend Data (Volume, Growth & Momentum) | Tap expert listening to discover trends signals early, track trend evolution and discover relevant innovation insights. Access an extensive and continuously expanding database of consumer, industry, technological, and societal trends based on AI harnessing more than 40 million expert articles. The article pool encompasses patents, scientific publications, expert blogs, and mass media. Historic time series data is available from 2013 onwards. Availability: Monthly, over time. | Management consultancy |
| Digital Brand Equity Data (DBE) | Using AI-supported social listening, we offer highly granular, high-frequency, and up-to-date brand measurements across touchpoints. Use this advanced measurement construct to spot the most crucial brand drivers, quantify how your brand influences your company’s success, analyze campaign performance, measure the brand fit of potential new partners and initiatives, and much more. Availability: Daily, over time. | Management consultancy |
| Data Creativity Score (DCS) | Dynamic advanced measurement construct for rating and tracking advertising campaigns. Based on AI-powered social listening and search listening to analyze online reactions to campaigns on social media and search platforms. It includes campaign scores in various areas on a scale from 1 to 10. The Activation score reflects how successfully the campaign increases interest in the advertising object. The Concept score shows how well the audience receives the campaign as a creative product. Data creativity score makes it easier than ever for campaign managers to benchmark, track, and optimize the long-term effectiveness of their campaigns. Availability: Daily, over time. | Management consultancy |
| Live ROI | Live ROI is a dynamic and unified media efficiency index aggregating media performance data on ad and audience levels across all platforms and assets, both online & offline. Live ROI supports Facebook, Google DV360, Instream Online Video and other digital platforms, and traditional channels such as TV, radio, print, and out-of-home. Use Live ROI to optimize your media spending and boost overall media efficiency. Availability: Daily, over time. | Management consultancy |
| Sales Contribution of Marketing Touchpoints | Using commercial effects modeling, we provide a dynamic measurement of the actual performance effect of all marketing touchpoints on sales. This includes statistical regression analyses with real-time metrics to identify genuine sales drivers. The models are based on trusted and well-proven marketing mix modeling and are enriched with external online data. Availability: One-off/ regularly updated. | Management consultancy |
| Location business potential data (Geolytics) | Geolytics combines gelocation data (e.g. POI, data on local surroundings, reviews) with your company's CRM and sales data. Use this data to evaluate the sales potential of specific locations using artificial intelligence, implement hyper-local category management, or monitor advertising and publicity campaigns in particular places. Availability: One-off/ regularly updated. | Management consultancy |
| Shipment Tracking - Unified | The Shipment Tracking API provides up-to-the-minute shipment status reports. Users of this API can: Retrieve tracking information for shipments. Identify the Deutsche Post DHL (DPDHL) service provider involved with the shipment. Verify DPDHL is using the correct delivery address. This can reduce the number of misdelivered shipments. | Logistics |
| Origin Destination Data (OD) | Origin-Destination (OD) data includes the GPS positions of the origin and destination of trips with a high spatial and temporal resolution and enriched with vehicles classifications. OD data is currently available from 01.03.2019, updated annually and fully GDPR complaint. | Automotive Supplier |
| Vehicle Profiles Data (VP) | Vehicle Profiles (VP) data includes up to one year of trips and its most relevant related metrics, for each vehicle. Furthermore, by filtering e.g., per vehicle type or fuel type (petrol, diesel, cng), you can get full insights on how vehicles in a specific segment are really used and perform over time. | Automotive Supplier |
| Vehicle Status | Get status information of windows and doors, deck lid, rooftop or sunroof and interior Lights. | German car manufacturer |
| Vehicle identification service | The Vehicle Identification Service API predicts a KType or KBA number based on a VIN. The results shows a list of KTypes or KBAs with probabilities. | Vehicle Information |
| Trouble code interpretations | The Trouble Code Interpretation (TCI) API translates vehicle trouble codes into human readable information. As input the API needs the vehicle VIN and the trobule code(s). As a result it delivers a understandble description of the trouble code, along with a classification, cause and a recommendation to fix the problem. | Vehicle Information |
| Defect component prediction | The Defect Component Prediction API predicts malfunctioning vehicle componentents. It utilizes an AI based model that analyzes Diagnostic Trouble Codes (DTC) from vehicles to predict the most likely faulty component. The result of this API delivers a list with components along with the probability of them being defective. | Vehicle Information |
| Fuse box information | The Fuses Box API lists information about the fuse boxes, its location and relays upon specification of a KType. | Vehicle Information |
| Technical vehicle data | The Technical Vehicle Data API provides general information of a vehicle such as engine code, model type, model year, battery information and more. The results are based on the KType number of the vehicle. | Vehicle Information |
| Service schedules and inspections | The Service Schedules and Inspections API provides service plans for vehicles. Based on a KType this API gives an overview of the possible services for a vehicle and the associated data such as after how many years they are due and after how many kilometers. Additionally potential extra tasks, details and steps for certain inspections will be listed. Furthermore it deliver the necessary parts that are needed for each service and how much labour time is required to perform the job. | Vehicle Information |
| Component measurement values | The Component Measruement Values API is used to compare target pin values to actual measured values of the vehicle in order to detect faulty components. The API supplies target values for component pins and pins at the ECU. A first API call provides the available components based on a KType and with the second call the specific component pin data can be retrieved. | Vehicle Information |
| Vehicle component locations | The Vehicle Component Location API returns information about the components of a vehicle and their location based on the KType. The endpoint shows information by giving an image of the position in the vehicle and the coordinates. | Vehicle Information |
| Repair times | The Repair Times API provides comprehensive labour time data associated with service inspection but also of specific component replacements. Firstly a list of all categories and sub categories can be explored by using a KType. Secondly, the previous information can then be used to obtain the corresponding labour times for the repair of these specific categories or vehicle services. | Vehicle Information |
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